Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the One-Time PM's Audition for Make America Great Again

Liz Truss, launched the premiere of her video series with a vow to unmask "malicious actors" striving to bring down Britain, the US and Europe. She explained she would reveal how an "international network of liberal activists function to subvert the democratic process and the public's choice."

"Our focus will be on the Maga phenomenon and understand how this can be accomplished in Britain," the former PM stated. "We will interview the prominent voices of the Trumpist political sphere."

In advance of the series premiere, there was a strong advocate. "This represents the dawn of a kind of political shift," said John Solomon. The right-leaning media outlet Just the News will host the former prime minister's new audio shows.

Building Connections in the Conservative Media Landscape

British fellow travellers, featuring a pro-Reform adviser, played a role in her set up the Truss's program. Its staging is professional, though simple. Truss has amassed ten thousand followers in her debut week and her first episode achieved 67,000 views in that timeframe.

This represents a modest start, but in making common cause with the journalist, Truss is being thrust into a mature conservative ecosystem generating and disseminating Maga talking points. Key fixations involve accusations of information control by the traditional news outlets and a desire to eradicate a shadowy government apparatus – which Truss blames for the abrupt termination of her short and troubled leadership.

"Just the News is not widely recognized past the Maga-verse, but it does have credibility there, mostly due to its founder, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Donald Trump," noted Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to transplant American conservative media to the UK has drawn her nearer to controversial figures such as the journalist.

He established the platform in the wake of criticism following accusations of promoting misleading narratives about the President's actions in the Ukraine, as well as disputed reports about the former US ambassador to that country.

Solomon's reporting were echoed throughout the pro-Trump outlets, with the journalist appearing as a frequent visitor on Sean Hannity's influential cable news broadcast. Trump himself endorsed Solomon's reporting.

Solomon made the allegations regarding Ukraine in a series of columns for the publication the Hill, after having been moved to a columnist role following internal criticism about his work. His claims were key in Trump's demand for the Ukrainians to look into the Biden family in 2019. This pressure culminated in articles of impeachment against the president. The Senate later voted to acquit the commander-in-chief.

Shortly after Solomon left the newspaper in late 2019, the outlet revealed it was performing a review of his work concerning the Ukraine issue. It found the journalist had relied on unreliable sources and said he "omitted important details about main Ukrainian informants, such as the fact that they had been charged or were under investigation."

Joining the Network

The journalist's personal TV and radio guest spots are a example of the right-wing media network the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a broadcast he helps run on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand Steve Bannon and on which former Fox host Tucker Carlson also appears. Truss has already interviewed Steve Bannon on one of her first podcasts.

In linking up with the journalist and his outlet, the former leader has become a minor player in a much wider network of conservative media outlets that frequently share and promote one another's material.

The journalist's programs have repeatedly hosted individuals such as influencer Mike Benz, a rightwing influencer whose arguments against USAID was used by the X owner as grounds for dismantling the international development organization.

A Global Media Play

While Truss's stilted style and professional woes have invited ridicule in Britain, certain American analysts do not dismiss her bid to rebrand as a British branch of the Maga media.

"It is necessary to treat folks like that as significant, despite the fact that you may not want to accept their words at face value," commented a former Biden White House aide, who was employed in the Biden White House.

"It was evident how in the last election cycle Donald Trump leveraged that media network to spread his narrative. Without a doubt that ecosystem exports and influences discourse abroad. It looks relatively clear to me that the conditions in the Britain are akin to what allowed this alternative media ecosystem to thrive in America."

a political theory expert, said the online conservative ecosystem was already exerting influence in the UK.

"Digital media knows no borders," he stated. "There is a certain milieu within which stuff flows – on occasion appearing in harsh versions and other times more moderately – but which is connected."

Professor Hinton said the expansion of the internet-based right wing in the UK in recent times meant the "potential to have a increasing influence is considerable."

Global Goals

"The former PM and political figure Nigel Farage recently appeared at the Conservative Political Action Conference, where I observed they hit pro-Trump themes ahead of the {king of Maga|

Antonio Thompson
Antonio Thompson

Elara is a digital content strategist with a passion for storytelling and tech trends, bringing over a decade of experience to her writing.